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Explore the comprehensive world of the advertising agency business with this essential hardcover guide. Delve into key agency management principles, strategic insights, and operational best practices crucial for success in the competitive marketing agency landscape. This edition provides invaluable knowledge for professionals and aspiring leaders looking to master business strategies within the advertising sector.

This comprehensive manual provides a detailed guide to managing and operating a successful advertising agency. Covering all aspects from business strategy and client acquisition to financial management and team leadership, this resource offers practical advice and actionable insights for both new and established agencies looking to optimize their performance and achieve sustainable growth in the competitive advertising landscape.