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Marketing Fourth Edition

Marketing Fourth Edition

Explore the latest strategies and insights in the field of marketing with the Marketing Fourth Edition. This comprehensive textbook covers fundamental principles, contemporary management techniques, and real-world examples to equip you with the knowledge and skills needed to succeed in today's dynamic business environment. Whether you're a student or a seasoned professional, this edition provides valuable perspectives on understanding consumer behavior, developing effective marketing campaigns, and achieving organizational goals.

by william m pride ferrell marketing fifteenth 15th edition

by william m pride ferrell marketing fifteenth 15th edition

Explore essential marketing principles and strategies with the 15th edition of the acclaimed 'Marketing' textbook by renowned authors William M. Pride and O.C. Ferrell. This comprehensive resource offers updated insights into contemporary marketing concepts, making it an invaluable guide for students and professionals seeking a foundational understanding of the dynamic business landscape.