global marketing by hollensen 5th edition
global marketingHollensen 5th editioninternational business strategiescross-cultural marketingglobal market entry
Explore the comprehensive world of global marketing with Hollensen's highly-regarded 5th edition. This essential textbook provides up-to-date insights and strategic frameworks for understanding international business, market entry, and cross-cultural consumer behavior. Perfect for students and professionals seeking to master effective marketing strategies on a global scale.