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Herzberg's Two-Factor Theory, also known as the Motivation-Hygiene Theory, posits that job satisfaction and dissatisfaction arise from different sets of factors. Motivator factors (e.g., achievement, recognition, growth) lead to positive satisfaction, while hygiene factors (e.g., salary, working conditions, company policy) prevent dissatisfaction but do not necessarily create satisfaction. This theory highlights the importance for managers to address both sets of factors to ensure a motivated and content workforce.

This study investigates the crucial factors influencing employee satisfaction and workplace motivation within the retail sector in Zimbabwe. It delves into various job determinants that shape employee experiences, aiming to understand their impact on overall organizational performance and employee well-being in the region.